RELIFE TORINO

Relife Torino is the new student apartment complex created by transforming the former Lavazza factory. 

MuseoTorino: the virtual museum of Turin, which we had already visited talking about Bicerin, tells about Lavazza in Corso Novara in Turin from 1965 until 2017.

Then in June 2018, the Lavazza Nuvola is presented. 

Inaugurated last week, Relife Torino is therefore a so-called redevelopment project curated by Turin architect Stefano Seita and studio Lombardini22 on behalf of a Swiss company: RELIFE Nation.

Relife bases its concept on the social economy through the RELIFE Foundation which has the ambition to contribute concretely to the improvement of society by ‘creating a bridge between the academic world and the third sector.’

The presentation campaign was curated by FUD Design, brand of Lombardini22.

Out of home logo including a QRcode depicted through urban floor graffiti curated by GreenGraffiti. 

It all sounds very nice.

But there is no shortage of controversy: the flats are rather expensive and certainly not affordable for all students.

The message was sent back to the sender again in the form of writing on the walls.

In your opinion, can we really talk about a better society if it is expensive?

While you tell me your student experience, shall we have a Lavazza this time?